Ideaz and confusions

“Wow, Tide ki safedi!!! Anything special in office?”                My friend asked me while I was leaving for office today wearing my new plain while shirt. Something struck me, how easily he associated with Tide brand even when other brands are too promoting it with same “whitening power” positioning. May be, because; “Tide” did a good job of associating themselves with “whites” only.                 The Association is been basic funda in the human behavior. We tend to associate and co-relate the different ideas/things/events with each other. Actually how we correlate these together only decides how we will behave with it.                  For example, let’s consider the addiction to Smoking , some people can easily loose the addiction while some try hard but still fail to do so. We blame this on the will power or extent of addiction. But if we see many of those who easily get reed of smoking, have associated smoking with fun, attitude or other non essential emotio