Ideaz and confusions

“ He has made great designs, he is really creative person….” This is what commonly heard sentence everywhere. Creativity is always associated with Art . According to dictionary creativity is defined as “ability to create”. But as a rule it is always being associated with some kind of art and this is commonly known funda. When it comes to create the thing is just not repeating the things which are commonly done. When a cricketer tries to play a shot very differently to place the shot in the fore seen gap is also creativity. When a businessman tries to develop newer ways to bring business to his firm he is creative. When a C. A. tries to use different ways to manipulate the accounts and expenses in order to minimize taxation for his fir or client, he is creative there. A Financial portfolio manager or investment banker should creatively invest the funds so as to gain more and more profits in least time and least investment. Here the creativity matters. A operation

    The leaders are born not made… This is always said and has been proven wrong by many of the great leaders. The leadership quality is the effect of the environment in which the child is grown. The common observation that a boy from marvadi or gujrati family thinks of starting a business and is most of times he is successful. This is interpreted as the business is in the blood of the marvadi n gujrathi. A south Indian is always proved to be good person in any technical field may it be IT or any engineering field. They are considered to be born with great intellect. A person born in the family of an artist is brought up in the environment where there is great appreciation for the art and everything related to art is around the child and the thinking and liking of the child starts growing around art. Why people are afraid to accept the change? Every person in world has quality to excel in something but the tragedy is that very few are able to explore the opportunit

--By Prem Kamath, executive vice president and general manager, Channel [V] I have always found it curious that advertising and marketing seem to operate at opposite ends of the spectrum as far as numerical rigor tends to go. While developing an advertising idea, the emphasis is always on the softer side of consumer behaviour: insights, aspirations, fears, need-states, beliefs, values. But a marketing plan has little patience for these. The currency on this side of the fence is often more quantitative: reach, impressions, frequency, recall, cut- through, impact. And in this duality often lie the origins of the oldest of all client-agency conflicts: Clients finding agencies frivolous and superficial and Agencies finding clients just downright anal.While much has been said and written about the state of advertising today and the reasons for its decline (if this is true at all), this piece focuses on the other end of the stick – why advertisers could do with being a bit more advent

--- An article by  Steve Rubel, EVP/Global Strategy and Insights at Edelman      Get out your crystal ball. January is prognostication time, and it seems like anyone today with a keyboard is an Information Age Jimmy the Greek.      I'm no different. Here are five ideas I've flagged for the new year. Consider them my guiding principles.   Attentionomics: Despite all the advances in digital analytics and data mining, when it comes to social media, most marketers still rely too much on reach and/or impression metrics. The vernacular may have shifted from GRPs to RTs, but our overall approach remains the same: We still measure eyeballs.      Unfortunately, impressions do not adapt well to a world where media scarcity no longer exists. The reason is that, to some degree, reach and impressions are empty data points.     The Facebook news feed, which is personalized based on our social graph and how we interact with it,

-- by William C. Taylor is co-founder of Fast Company magazine Last month, in an article in the New York Times on the ever-escalating "war for talent" in Silicon Valley , Facebook CEO Mark Zuckerberg made a passing comment that has become the entrepreneurial equivalent of a verbal tick — something that's said all the time, almost without thinking. "Someone who is exceptional in their role is not just a little better than someone who is pretty good," he argued when asked why he was willing to pay $47 million to acquire FriendFeed, a price that translated to about $4 million per employee. "They are 100 times better." Zuckerberg's casual calculation reminded me of a conversation with Marc Andreessen, the legendary cofounder of Netscape, and now one of Silicon Valley's most high-profile venture capitalists. "The gap between what a highly productive person can do and what an average person can do is getting bigger and bigger,"

A number of people have asked us to summarize our marketing principles in a simple, easy-to-remember way. Good thought. Having written (or co-written) 11 books on the subject, I can see how our basic principles can get buried in a blizzard of examples and case histories. What's the No. 1 principle of marketing, at least as far as we're concerned? It's the principle of focus. You narrow the focus in order to own a word in the mind of the consumer. Without a focus, it's very difficult to build a strong brand. And without a strong brand, any company's future is in doubt. While focus should be the key ingredient in any marketing campaign, it's not the whole story. So we developed an acronym called FOCVS that does sum up our key thoughts. "FOCVS," a word using the original alphabet of the Roman Empire, consists of five key elements.   F is for 'first' Nothing works better in marketing than being the first brand in a new category in

--An article by Al Ries is chairman of Ries & Ries(http://www.ries.com/) Each year, hundreds of graduate schools of business turn out thousands of marketing people. When they arrive on the scene, these newly minted marketers want to make their mark. So they dismiss their advertising agencies and hire new ones. They revamp the marketing plans, even including new systems of compensation for the sales force. They change names, logos, slogans and strategy statements. Welcome to the world of marketing. This happens every year, usually around budget time. Actually I didn't write these paragraphs this year. I wrote them 16 years ago in an article published in the June 19, 1994, issue of The New York Times. Headline: "Marketers, Stop Your Tinkering." That was also the year a USA Today panel of top ad agency creative directors named Little Caesars as the "best ad campaign of 1994." Maybe you remember the Cliff Freeman & Partners campaign.